The Online Stories

Your no-nonsense hub for levelling up your website and digital marketing. 

Write a Services Page That Actually Wins Clients
WEBSITES Jacqui Thorndyke WEBSITES Jacqui Thorndyke

Write a Services Page That Actually Wins Clients

Most services pages are written from the wrong perspective. They describe what a business does rather than speaking to what a potential client needs. This guide walks through every element of a high-converting services page, from the opening line to the final call to action, so you can turn more visitors into enquiries.

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12 Features that Improve Your Website
WEBSITES Jacqui Thorndyke WEBSITES Jacqui Thorndyke

12 Features that Improve Your Website

So, your website looks good and sells well, but can you add new features to improve its performance? Let’s look at the many website components you might like to consider adding to make your site even more effective.

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What to Include on Your Contact Page
WEBSITES Jacqui Thorndyke WEBSITES Jacqui Thorndyke

What to Include on Your Contact Page

In the digital age, your website is your online storefront, your business card, and your brand ambassador all rolled into one. But there's one page that often gets overlooked in the design process. The contact page.

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What to Include on the About Page of Your Website
WEBSITES Jacqui Thorndyke WEBSITES Jacqui Thorndyke

What to Include on the About Page of Your Website

Creating a compelling "About Us" page is essential for small and medium business owners looking to build trust and connection with their audience. For many potential customers, this page is their first stop when they want to learn more about the people behind the brand. In this blog post, we’ll explore the key elements you need to include on your "About Us" page to effectively convey your story, values, and mission.

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What to Include on Your Website Home Page
WEBSITES Jacqui Thorndyke WEBSITES Jacqui Thorndyke

What to Include on Your Website Home Page

Your home page is often the first impression potential customers will have of your business, so it's essential you get it right. In this blog post, we’ll walk you through key elements to include on your home page to maximise customer engagement and sales, while maintaining a strong brand message.

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