What to Include on Your Contact Page
The Importance of the Contact Page
In the digital age, your website is often the first point of contact for potential customers. It's your online storefront, your business card, and your brand ambassador all rolled into one. But there's one page that often gets overlooked in the design process. The contact page.
A well-designed contact page can enhance user experience, build trust, and drive business growth. On the flip side, a poorly designed contact page can frustrate users, tarnish your brand image, and even cost you potential customers.
In this blog post, we'll delve into the essential features of contact page design. We'll explore how to create a visually appealing, user-friendly contact page that not only fits seamlessly into your overall website layout but also serves as a powerful tool for your business. Whether you're a small business owner juggling multiple roles or a retail store owner looking to improve your digital presence, this guide is for you.
Contact Details for Your Business
Your contact page should provide comprehensive contact details for your business. This includes your phone number, email address, and physical location (if applicable). I recommend prioritising the method you prefer your customers to contact you - for example, if you would rather they didn’t email, put that lower down in the order. If you need to filter your incoming messages, you can use a contact form with added form fields (e.g. budget, timescales).
User-Friendly Contact Form
A user-friendly contact form is a must for any contact page. It should be easy to fill out, with clear and concise fields.
Here are some tips for creating a user-friendly contact form:
Keep it short and simple.
Use clear and concise field labels.
Make sure it's mobile-responsive.
When users fill out your contact form, they trust you with their personal information. It's your responsibility to protect this data and respect their privacy. Make sure your contact form is secure, and your privacy policy is clear and transparent. This not only protects your users but also builds trust and credibility for your business.
CTAs and Social Media Links
Your contact page is a great place to encourage user engagement. One way to do this is through compelling call-to-action (CTA) buttons. Another way is by including social media links. This allows users to connect with you on different platforms, broadening your reach and engagement.
Other Elements You Might Like to Include
Map - If you’re a bricks and mortar business, I often like to include a map to make it easier for customers to find you.
FAQs - Do your customers often message you with questions? Pop a link to your FAQs page, or include an accordion of common FAQs above your contact form to help them before they need to send a message.
Opening Hours - Another popular question that can be easily answered, reducing the number of calls or emails to manage.
Quick links to key pages on your site - Are they trying to reach out because they can’t find something on your website? A few quick links here could help - either that or your website navigation needs improving (we’ll cover that another day!)
Conclusion
Your contact page is more than just a functional element of your website. It's a reflection of your brand and a key touchpoint in your customer's journey. A well-designed contact page can enhance user experience, build trust, and drive engagement.
By following these principles and best practices, you can create a contact page that not only looks great but also performs well. So, don't be afraid to experiment with different designs, layouts, and features. Your contact page is a powerful tool in your digital marketing arsenal. If you need help updating your website, I’m always happy to help, we offer design days for updating and making over existing websites. Or, if you want to start something new, you can explore our website design options.
For more tips on website design and digital marketing, follow along for more. I’ll be sharing regular updates and inspiration to help you succeed in your business journey.
