The Wellbeing Story - WordPress Design, Development & Branding

The client: Deborah had just launched a new freelance consultancy business, making use of words and writing for wellbeing, hence the name - The Wellbeing Story.

The brief: Branding for Deborah’s new business, that reflected the use of words for wellbeing. A professional website that Deborah could use as a tool for reaching out to prospective clients, along with a blog. Deborah had previous experience of WordPress, so was looking to stay on it as a platform.

The solution: A custom WordPress profile website and blog, with a bespoke colour palette, text-based logo, and custom fonts. A handwritten style font was used for the text-based logo, as a nod to the use of the written word in Deborah’s coaching. For the colour palette, we leaned into Deborah’s favourite colours while keeping them professional and corporate in style. The blue paired with professional photography conveys the right tone, while